You cannot have electronic dance music without technology, and this is why a new feature of this year’s Movement Electronic Music Festival will be an interactive Technology Center where attendees can check out, test and purchase electronic music production/performance hardware, software and accessories.
The Technology Center will be a first in the 12-year history of the three-day event. The 2,500 square-foot indoor area will be located in the underground area of Hart Plaza, across the hall from the Movement Torino stage (see attached map).
Festival organizers Paxahau have formed a partnership with Allen & Heath, Vestax, Novation, Focusrite, Mono, Alpine, Wharfedale Pro and Moog to be able to bring the center to the festival.
“The Technology Center has been designed to be similar to a trade show,” said Jason Huvaere, director of operations for the Movement Electronic Music Festival. “Festival attendees will have a chance to see reps demonstrate how the industry’s newest technology and equipment works, and in some cases they will be able to test it for themselves. We expect this will be a popular new addition to this year’s event.”
Some of the products attendees can expect to see in the Technology Center include:
- DJ Mixers
- MIDI Controllers
- Audio Interfaces
- Synthesizers
The Technology Center will be open from 12 p.m. to 6 p.m. each day of the festival, and an itinerary of scheduled presentations and demonstrations will be made available. Organizers also say festival-goers should expect to see some of the artists performing at Movement browsing through the Technology Center. Entry will be allowed to any festival attendee.
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